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The grid is an essential element of GUI /guī/. It is inspired from the Chinese character [歸] and represents the notion of returning to ‘the place’ where evokes a sense of freedom and sparks your creativity. These squares symbolise the process of decluttering and re-organising.

About

Founded in 2021 by Sherry Shi and Jeff Huang, GUI is a Beijing-based lifestyle destination offering a wide assortment of products for living spaces. With a core design principle of new heritage, we select beautifully crafted pieces that stand out as an example of design build by empathy, warmth and humanity.

GUI explores the beauty in craft, and shares stories of people behind the process to present a sustainable space solution informed by heritage and innovation.

Our Vision

To create innovative and playful space with impressive, practical and original décor and furniture. We also dedicate with passion for a sustainable, entertaining lifestyle.

Our Mission

Our mission is to help people explore great products and crafts around the globe. We collaborate with visionary brands and makers, together we create sustainable, practical and playful space solutions for a better quality of life.